Using AI and Metadata To Unlock Value Within TV
In a data driven world, metadata plays a fundamental role in providing specific information on media files such as format type, length and textual characteristics. In the past, time-stamps have played a large metadata role for TV broadcasters, however in recent years, technological advancements have changed how broadcasters view and use metadata.
Join Drew Hilles, Senior Vice President of Veritone Media, Logan Ketchum, Director of Business Development of Veritone Media, and Adam Jacobson, Editor of RBR-TVBR, in a live webinar on Tuesday, July 18th at 1PM EST as they talk about how an emerging technology like artificial intelligence is revealing new metadata-related use cases that help improve efficiencies, increase revenue, build smarter archives, enhance brand awareness and much more. Reserve your spot now.
HOSTS
Adam Jacobson
Editor-in-Chief
RBR
Adam R Jacobson is the Editor-in-Chief for Streamline Publishing’s Radio+Television Business Report. He is widely known across the radio industry as a journalist and market research expert. Jacobson’s past experience includes roles as a multicultural analyst for Mintel, as a senior associate editor for Hispanic Market Weekly, and as an editor at former industry trade newspaper Radio & Records. He has also served an an analyst for Arbitron, and as a corporate strategist for Adelante Media Group and Davidson Media Group. He is based in Hollywood, Fla.
Drew Hilles
Senior Vice President
Veritone Media
Drew has over 20 years of experience in the media industry, with demonstrated expertise in advertising sales, technology operations, and partnership development. He has founded two companies in the e-commerce and online advertising space in addition to being a senior founding member of dMarc Broadcasting. Prior to joining Veritone, Drew served as a Senior Vice President for CBS Broadcasting, Regional Vice President, Sales for Clear Channel Radio and Senior Director of Sales for Google, managing content partnerships and advertising sales valued at $25 billion.
Logan Ketchum
Director of Business Development and Branded Entertainment
Veritone Media
Logan joined Veritone in early 2015 as an inside sales representative and ascended to his current role in August 2016, recently relocating to Veritone's New York City office to help establish their TV & Branded Entertainment footprint. Logan brings with him experience in Media and Technology, holding positions at Fox Sports and Captive Eight. He was a starting linebacker for the San Diego State Aztecs, meanwhile graduating Cum Laude from the university.
